WHY IS IT VITAL TO GO DIGITAL?

To run a business, one has to have an effective and executable business plan.  A business plan is made up of all the elements of the marketing mix collectively known as The 4 Ps, namely, Product, Price, Place and Promotion, a concept created in the 1960s by E. Jerome McCarthy. According to Philip Kotler, often … Continue reading WHY IS IT VITAL TO GO DIGITAL?